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Within the book publishing industry, book-buying consumers come in a wider variety of types than ever. While one may experience “aha” moments curled up on a couch with a mass market paperback, another may prefer displaying a collection of signed hardback books, while yet another may enjoy checking off a classic finally read because it was quickly and easily acquired for free on a computer, smartphone, or e-reader. As content owners in the book industry strive to provide for all these options and more, e-books promise to play a growing role in their success.